Project Type: Concept
Oregon Coast Aquarium is a 501(c)3 nonprofit organization dedicated to providing engaging experiences to connect the public with the Oregon coast and inspire ocean conservation.
The current branding feels off because there is no element of aquatic life within the logo. I wanted to bring a sense of sea life to the branding and introduce earthy colors. By using negative space between the manta ray and aquarium, my goal was to achieve an underwater effect giving the logo depth. With the finalized logo, I mocked up a high-resolution business card.